Why Expand to Amazon?

Shopify gives you brand control; Amazon gives you scale. Combine both and you own the customer lifecycle while unlocking instant demand.

  • Access millions of active buyers
  • Prime & FBA increase conversions
  • International marketplaces for fast expansion

Pick The Right Products First

Not every SKU should go to Amazon. Use Shopify sales data to choose winners.

  • Top sellers with consistent margin
  • Products with repeat purchases
  • Items that comply with Amazon policy

Marketplace Setup & Brand Registry

Create Seller Central, apply for Brand Registry, and ensure UPC/GTIN compliance before listing.

  • Seller Central account
  • Enroll in Brand Registry for A+ Content
  • Prepare images, bullets, and policies

Listing Optimization

Amazon is search + conversion driven — optimize titles, bullets, A+ content, and backend keywords.

  • Keyword research focused on buyer intent
  • 7–9 high-res images including lifestyle shots
  • Convert Shopify copy into Amazon-friendly format

Fulfillment Strategy: FBA, FBM, or Hybrid

Choose fulfillment based on margins, package size, and seasonality.

  • FBA — best for Prime visibility and scale
  • FBM — good for custom packaging and large items
  • Hybrid — combine to control costs and prevent stockouts

PPC & Launch Strategy

Use automatic campaigns to harvest keywords, then scale with manual targeting and sponsored brands.

  • Start with Sponsored Products
  • Scale with Sponsored Brands & Display
  • Optimize ACOS and bid by placement

Inventory & Order Sync

Prevent oversells using MCF or a multi-channel inventory manager that syncs Shopify with Seller Central and FBA.

  • Use 3PL or automated tools to route orders
  • Plan restocks based on velocity
  • Set safety stock to avoid penalties

Reviews & Social Proof

Drive organic ranking with compliant review strategies, stellar customer care, and packaging that delights.

  • Automated post-purchase follow-ups
  • Insert cards and helpful how-to content
  • Leverage Early Reviewer or Vine when eligible

International Growth

Once stable, expand to marketplaces (CA, EU, AU, ME) using Pan-European or Individual marketplace strategies.

  • Adapt listings with local keywords
  • Localize customer service & returns
  • Watch VAT and import compliance

Checklist: First 30 Days

  1. Create Seller Central & enroll Brand Registry
  2. Choose 3–5 SKUs to launch
  3. Build optimized listings & A+ content
  4. Decide FBA vs FBM and send initial inventory
  5. Launch PPC campaigns and monitor daily
  6. Set up inventory sync & returns handling
Book a Grant Audit

FAQ

Do I need Brand Registry?

Brand Registry unlocks A+ Content and added control over listings — highly recommended if you own the brand.

How much initial inventory should I send to FBA?

Start with 2–4 weeks of projected Amazon sales (based on Shopify data), then scale as conversion ramps.

Can I keep my Shopify store while selling on Amazon?

Yes — and you should. Shopify maintains brand control and higher margins while Amazon drives volume.

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